The two-part filtration system includes a proprietary loose granular media which contains zeolite and fine coconut carbon media blend, and the proprietary pleat pack which has been engineered to filter out biological, chemical, and emerging contaminants. It does so with an incredible flow rate — as easy as drinking water through a straw.

The EPA and NSF have determined which contaminants are the most detrimental to our health and have set limits for these contaminants. The list is not comprehensive but represents the best recommendation and frame of reference. We meet or exceed standards for the key microbial and chemical contaminants, and test for many more. You can reference our website for the complete list.

While most people think drinking water from the tap is safe, they don’t realize that bacteria and viruses can be swimming in your drinking glass, and traces of toxic metals and industrial contaminants are found in nearly every city water system. The laws for monitoring U.S. tap water have not been updated for more than 40 years, and the government requires testing for only 91 out of thousands of contaminants known to be dangerous.

According to the Water Quality Association, tap water can be contaminated with a variety of pollutants that your municipal water program may not be testing for. These contaminants are called “emerging contaminants.”

For example, did you know that your neighbor’s prescriptions could be coming out of your kitchen faucet? Many drugs, such as antibiotics and birth control medications, pass virtually unchanged through the human body and end up back in our water supplies.

Researchers routinely find dozens of pharmaceuticals in tap water samples,
and even in our rivers and lakes, including painkillers, antidepressants, methamphetamines and cocaine. Water filtration is a way to help minimize the number of contaminants in your drinking water

While most people think drinking water from the tap is safe, what you may not realize is that bacteria and viruses can be swimming in your drinking glass, and traces of toxic metals and industrial contaminants are found in nearly every city water system.

The laws for monitoring U.S. tap water have not been updated for more than 40 years, and the government requires testing for only 91 out of thousands of contaminants known to be dangerous.

The Puritii Water Filter slightly raises the pH of the water put into the bottle, but the change is so small that we do not report it or claim that the filter produces alkaline water. Alkaline water is a growing trend and may offer some health benefits, but these currently have little scientific backing.

Every substance we take into our bodies (food, water, supplements, etc.) has an inherent pH that may be either acidic or basic. Soda, for example, is usually between pH 2–3 and is akin to drinking undiluted vinegar.

Most vegetables and fruits have alkaline-forming compounds. To say that alkaline water has a health effect above that of a healthy and pH-appropriate diet is currently scientifically unsupported.

Each organ system within our bodies has an inherent pH and the ability to buffer incoming substances, be they acidic or alkaline.

The Puritii Water Filter removes dangerous chemicals, bacteria, and viruses that are common in tap and bottled water while maintaining the original pH (the pH of tap water is regulated to be between 6.5 and 9.5, so your tap water may be alkaline already).

Because we cannot definitively recommend alkaline water from a health standpoint, we have not included that feature in our Puritii Water Filter and do not plan to incorporate it into future versions of the product.

Zero Water is double-distilled water that no longer contains useful minerals. Distilled water is also known as “hungry water” in that it attracts minerals from the body to itself, a process known as chelation, and is harmful to the body.

Once the water passes through the kidneys, some of these vital nutrients are expelled and long term use can result in damaging mineral deficiency.

While Puritii removes harmful chemicals, toxins, heavy metals and volatile organic compounds, it does not remove these essential minerals and it therefore does not produce what is known as “Zero Water.”

It is recommended that you change filters after 60 gallons, or about every two months with daily use.

Each filter has the potential to keep 450 plastic waternbottles out of landfills and oceans. Puritii bottles are reusable and recyclable.

Puritii is specifically designed to filter unwanted substances from freshwater sources. It is not meant to filter other liquids, such as coffee, soda, tea, saltwater, juice, etc.

Available in 19-ounce stainless steel or 25-ounce, ecofriendly Tritan™ plastic, free of BPAs, BPSs or any other bisphenols and EA-free, Puritii water bottles are leak proof, dishwasher safe and perfect for home, office and on the go!

You may notice a fine carbon dust only with your first use of the filter. Completely safe and harmless to ingest, this is part of the filter design and comes from the proprietary media blend of zeolite and fine ground coconut carbon.

It functions much like a net that keeps out the contaminants. This net basically keeps the contaminants from getting through the filter.

One other unique aspect of the filter is that it emits a positive electrostatic charge which attracts the negatively charged microbial and chemical impurities, acting much like a magnet to trap these contaminants in the filter media.

Unopened Puritii Water Filters can be stored in an area of low humidity and away from extreme temperatures for up to one year.

Used filters must be dried thoroughly and placed in a sealable bag for storage. Inspect the filter before using it again for signs of mold or damage.