glass_waterWater is the greatest gift of nature. Every human needs about 20 liters of freshwater a day for basic survival (drinking and cooking) and an additional 50 to 150 liters for basic household use. With growing populations and an overall increase in living standards, not only is the overall demand for freshwater pushing limits but increasing pollution from urban, industrial and agricultural sources is making available resources either unusable or – if there is no alternative – dangerous to health. Almost 5 million deaths in the developing world annually are due to water related diseases, much of this being preventable with adequate supplies of safe water.

Rural communities around the world traditionally take their water supply from rivers or from shallow dug wells. Growing concentrations of people combined with the increasing industrialization of land use have resulted in many major rivers becoming highly polluted. Sometimes the pollution levels even cause the rivers to become biologically dead and poisonous to drink. In areas where surface water is not readily available, groundwater is the primary water source and serves an estimated 20% of the global population who live in arid and semi-arid regions. Underground aquifers are slower to show problems but now are increasingly affected by contamination that is extremely difficult to undo.

water-pollutantsGroundwater pollutants can enter the body directly through water supplies or by eating foods prepared with contaminated groundwater or grown in fields using contaminated sources. It may also affect humans when they are in direct contact with polluted waters. Health effects from groundwater pollution depend on the specific pollutants in the water. Pollution from groundwater often causes diarrhea and stomach irritation, which can lead to more severe health effects. Accumulation of heavy metals and some organic pollutants can lead to cancer, reproductive abnormalities and other more severe health effects.

Drinking underground water, including bottled and tap water may reasonably be expected to contain at least small amounts of some contaminants. In the United States, the EPA (Environmental Protection Agency) sets strict standards for approximately 90 different types of contaminants that can be found in drinking water.

puritii-packWater born contaminants are now the number one cause of death on planet Earth and unless you filter your water your health is at risk. Even when you filter water you cannot be sure you are removing enough contaminants so understanding water filtration systems is an important part of staying healthy in today’s world. Fortunately, there is a great product that has new patented water filtration technology and was proven to exceed NSF standards up to 100 times which can help you feel secure that the water you are drinking is contaminant free. The Puritii Water Filter Bottle is the first product in a water filtration product line that will help people have piece of mind wherever they are. Puritii’s unique Zeosleeve has a zeolite wall that attracts the bacteria and viruses to the Zeolite wall as they pass by. When they are stuck to the Zeolite wall a magnetic charge pierces the bacterial or virus’s cell membrane and kills it rendering them harmless. For more inquiries about the product please visit

Maintaining our health will give us the strength to live positive and meaningful lives and more importantly to be able to help many others around us.